Collectible postcard from 1978 showing evening views of the city of Rivne, Ukrainian SSR.
What is shown on the postcard
The front side features a three-image collage. On the right, a dusk street scene depicts multi-story residential buildings with illuminated ground-floor storefronts and silhouettes of pedestrians under pink-violet neon lighting. Top left shows the interior of a Soviet cafe with a bar counter, abundant indoor plants, and patrons. Bottom left displays a restaurant dining hall with set tables, a large circular ceiling light fixture, and a decorative wall panel.
Historical note
The postcard was published in 1978 by the ‘Mystetstvo’ publishing house. The photographs capture the modernist urban landscape of Rivne in the 1970s, a period marked by active development in the city center, particularly along Myru Avenue (then Lenina Avenue), featuring new residential complexes with integrated commercial and public spaces.
Present day
Today, Myru Avenue remains one of the central streets of Rivne. The ground floors of these buildings continue to house commercial establishments, though the signage, streetscape elements, and catering interiors have been fully modernized and redesigned.
Location (map)
Address: Myru Avenue, Rivne, Rivne Oblast, Ukraine
Coordinates: 50.622500, 26.250400
(Google Maps)
Coordinate source: Myru Avenue, Rivne, Ukraine (formerly Lenina Avenue in the Soviet period).
Questions and answers
- Which publishing house issued this postcard? The postcard was published in 1978 by the ‘Mystetstvo’ publishing house.
- Which street is depicted on the right side of the postcard? The right side depicts Myru Avenue (known as Lenina Avenue during the Soviet period).
- What is shown in the images on the left? The left images show the interiors of a Soviet cafe with a bar counter and a restaurant dining hall with set tables.
See also
The «Old Postcards» archive includes other views of Rivne from 1978.
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