A 1968 Soviet postcard featuring the Central Department Store (TSUM) building in Rivne, Ukraine.
What is shown on the postcard
The image shows a four-story modernist department store building with a panoramic glazed facade. Signs reading “Универмаг” and “Універмаг” in Russian and Ukrainian are mounted on the roof. The ground floor features large display windows. Pedestrians, protective barriers, and a parked GAZ-21 “Volga” car are visible in the foreground.
Historical note
The Rivne Central Department Store was opened in the 1960s on the city’s main avenue (now Soborna Street). The building is a typical example of Soviet public architecture of the modernist era, characterized by large glass surfaces and austere geometric lines.
Present day
Today, the building retains its commercial purpose and operates as the “TSUM” shopping center on Soborna Street. It has undergone external renovations, including the replacement of its original glazing with modern double-glazed windows.
Location (map)
Address: 17 Soborna St, Rivne, Rivne Oblast, Ukraine
Coordinates: 50.618900, 26.251400
(Google Maps)
Coordinate source: Coordinates of the TSUM building at 17 Soborna Street in Rivne.
Questions and answers
- What year was this postcard photo taken? The photograph is dated 1968.
- What is located in this building today? The building still functions as the Central Department Store (TSUM) shopping center.
- What car model is parked near the department store? A Soviet GAZ-21 ‘Volga’ passenger car is parked near the building’s entrance.
See also
The «Old Postcards» archive includes other views of Rivne from 1968.
Reviews
There are no reviews yet.