This 1974 postcard showcases the modernist building of the Central House of Consumer Services in Voroshilovgrad (now Luhansk), situated on one of the city’s main avenues.
What is shown on the postcard
The image captures the four-story Central House of Consumer Services, featuring characteristic Soviet modernist glazing and green inter-floor panels. A neon sign reading ‘Будинок побуту’ (House of Services) is visible on the roof. In front of the facade, the wide roadway of Radianska (Soviet) Street with lane markings is shown, with cars (including a GAZ-21 Volga) and passenger buses driving. Standard five-story residential buildings and pedestrians are visible in the background.
Historical note
During the Soviet era, the House of Consumer Services was the city’s primary service enterprise. It housed custom tailoring and shoe workshops, repair shops, hair salons, and photo studios. The building was constructed in the late 1960s or early 1970s as part of a major reconstruction of central Voroshilovgrad during the city’s rapid development as a major industrial center of the Donbas region.
Present day
In the post-Soviet era, the building’s function changed; it was privatized and converted into a shopping and office center. The facade underwent partial reconstruction, with the original sign and modernist design features lost or covered by modern cladding and advertising banners.
Location (map)
Address: 56 Radianska St, Luhansk, Ukraine
Coordinates: 48.568478, 39.308240
(Google Maps)
Coordinate source: Coordinates identified by address: 56 Radianska St, Luhansk..
Questions and answers
- What building is pictured on the right in the foreground? The four-story modernist building on the right is the Central House of Consumer Services.
- Which street is this facility located on? The building is located on Radianska (Soviet) Street in Luhansk (Voroshilovgrad in 1974).
- What services were offered inside the House of Services during Soviet times? During the Soviet era, it housed custom clothing tailoring, repair shops, hairdressers, and photo studios.
See also
The «Old Postcards» archive includes other views of Luhansk from 1974.
Reviews
There are no reviews yet.