A 1978 Soviet postcard featuring the “Rossiya” (Russia) Department Store in Voroshilovgrad (now Luhansk).
What is shown on the postcard
The image shows the three-story Soviet modernist building of the “Rossiya” Department Store. Large rooftop signs read “РОССИЯ” and “УНИВЕРМАГ” alongside a circular logo. In the foreground, there is a pedestrian square with people, a multi-lamp street light pole, small green lawns, and a parked light-green passenger car.
Historical note
The “Rossiya” Department Store was opened in the late 1970s on Sovietska Street, serving as one of the largest retail venues in Voroshilovgrad. Its design, featuring continuous glazing on the upper floors and a decorative concrete frieze, represents classic Soviet modernist commercial architecture.
Present day
Today, the building retains its overall structural volume but has undergone partial facade renovations and interior division into modern retail spaces and individual shops.
Location (map)
Address: 56 Sovietska Street, Luhansk, Ukraine
Coordinates: 48.568434, 39.303358
(Google Maps)
Coordinate source: Google Maps cartographic data, 56 Sovietska Street, Luhansk.
Questions and answers
- What year was the postcard published? The postcard was published in 1978.
- Where is the depicted building located? The department store is located on Sovietska Street in Luhansk (known as Voroshilovgrad at the time).
- What are the architectural features of the building? It is a three-story Soviet modernist building with continuous glazing on the upper floors and a decorative concrete frieze.
See also
The «Old Postcards» archive includes other views of Luhansk from 1978.
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