This Soviet art postcard from 1968 features the facade of the central department store in Khmelnytskyi, Ukrainian SSR.
What is shown on the postcard
The image shows the upper section of the facade of the three-story department store building. A sign in Ukrainian reading “УНІВЕРМАГ” (Department Store) is installed on the roof. On the right, part of a slogan beginning with “СЛАВА” (Glory) is visible. One of the window openings features a decorative banner with the dates “1917–1967,” commemorating the 50th anniversary of the October Revolution. The building’s architecture is characterized by classical three-quarter columns and large glass windows.
Historical note
The main department store of Khmelnytskyi was constructed in the late 1950s at the intersection of major city thoroughfares—modern-day Proskurivska Street (formerly 25 Zhovtня Street) and Hrushevskoho Street (formerly Karl Liebknecht Street). The building became an example of post-war Soviet neoclassicism and served as the primary retail hub of the regional center.
Present day
In the contemporary era, the building has retained its original architectural design and continues to operate as a shopping center (TSUM), remaining a recognizable landmark in the historic center of Khmelnytskyi.
Location (map)
Address: 50 Proskurivska St, Khmelnytskyi, Khmelnytskyi Oblast, Ukraine
Coordinates: 49.424400, 26.985800
(Google Maps)
Coordinate source: Coordinates of the central department store (TSUM) at the intersection of Proskurivska and Hrushevskoho streets..
Questions and answers
- Which building is shown on the postcard? The postcard depicts the central department store (TSUM) in Khmelnytskyi.
- What event does the anniversary banner on the facade refer to? The banner with the dates ‘1917–1967’ commemorates the 50th anniversary of the October Revolution.
- Where is this building located? The building is located at the corner of Proskurivska and Hrushevskoho streets in Khmelnytskyi.
See also
The «Old Postcards» archive includes other views of Khmelnytskyi from 1968.
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