A collectible Soviet postcard from 1973 featuring the Central Department Store (Univermag) in the city of Chernivtsi, Ukrainian SSR.
What is shown on the postcard
The image shows the three-story department store building, constructed in the Soviet modernist style. Large signs reading “УНІВЕРМАГ” in Ukrainian and “УНИВЕРМАГ” in Russian are installed on the flat roof. In front of the building is an asphalt square with pedestrians. A brick industrial chimney and residential buildings are visible in the background.
Historical note
The Central Department Store in Chernivtsi was opened during the Soviet era to provide residents with a wide range of industrial and consumer goods. The architectural design of the building is typical for retail structures of the late 1950s and 1960s, featuring characteristic ribbon glazing of the facade.
Present day
The building has retained its commercial purpose in the modern era. It continues to operate as a shopping venue in the historical part of Chernivtsi on Holovna Street, preserving the core features of its original modernist architecture.
Location (map)
Address: 119 Holovna St, Chernivtsi, Chernivtsi Oblast, Ukraine
Coordinates: 48.284690, 25.938760
(Google Maps)
Coordinate source: The coordinates of the Central Department Store building (119 Holovna St) are identified via the map of Chernivtsi..
Questions and answers
- Which building is depicted on the 1973 postcard? The postcard depicts the three-story Central Department Store in Chernivtsi.
- What signs are visible on the roof of the building? The signs ‘УНІВЕРМАГ’ in Ukrainian and ‘УНИВЕРМАГ’ in Russian are installed on the roof.
- Where exactly is this department store located in Chernivtsi? The building is located at 119 Holovna Street.
See also
The «Old Postcards» archive includes other views of Chernivtsi from 1973.
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